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With 1:1 expert support and guidance...

Get the direction and clarity to market your business confidently with 1:1 Online Marketing Coaching...


Authentic Marketing Coach

Libby Evans

  • You are starting a business, already have a small business or you're a sole trader...


  • You know a lot of things that you could do but you just don't know what direction to go in yet or where to start...

  • You are ready to find more customers or clients in a way that's not going to annoy people or seem too sales-y...


  • You're keen to cut-to-the-chase and guide you through a set of effective and proven marketing strategies tailored to you...

  • The most important priority in your business right now is getting customers or clients so you can grow your income.

Marketing Coaching is for you if...


Could an Online Marketing Coach help you?


If it’s direction, motivation, confidence, or a process of prioritising marketing that would make a difference, then coaching could be the thing that you're looking for! 


  • Just like using a personal trainer, you're more likely to reach your goals faster with the extra support...

  • You're more likely to grow your marketing and business confidence with insights, learnings, and support...

  • With expert advice available when you need, it allows you to move forward more quickly...

  • You'll feel more encouraged and motivated throughout the whole process getting new ideas and sense check what you are already doing...

  • You’ll gain clarity as your coach can help identify the marketing priorities that will give you the best results…

  • You’ll have marketing tools for life, for any product, service or business you work on in your future… 

  • You’ll get access to tips on tools and resources which help you create your own marketing without needing to be a strategist, writer, graphics designer, web developer, search specialist, or social media manager, making it easier, faster, cheaper while still looking professional…


What is online marketing coaching?

Coaching is a process where a coach uses guidance techniques and tools personalised to your business. Basically, this means the coach knows the right questions to ask and when to listen versus give advice. By asking the right questions, you will be given the opportunity to learn and apply your own marketing insights more effectively. This means when coaching finishes after 3, 6, or 12 months, you are more equipped to continue to grow your business using marketing techniques yourself. Plus, asking the right questions allows you to quickly get to the crux of a challenge and move on to find the most appropriate technique to test and resolve it. 


Because marketing is a technical skill, there are times where you and your coach can collaborate together and where your coach offers feedback, advice, and recommendations (and a different perspective) so you can finish each step or action more efficiently.  


All Thrive coaching is offered online via Zoom video conferencing. 

What makes Libby different from other coaches? 


  1. I am an authentic marketer who focuses on value-based and ethical marketing strategies so you can feel really good about the marketing you do. You will never be pushed to do something that doesn’t feel good to you. 

  2. I am experienced and passionate about small business marketing, whereas most qualified marketers spend their careers in large corporations. Since I completed my degree in marketing & advertising I have spent the majority of my 20-year career working with small businesses. 

  3. I am forward-thinking. Advertising and marketing no longer work like they use to. Using old school marketing may not achieve the results you desire. If you want to make sure you create long-term sustainable growth you need to position yourself on the right side of these changes.


What is the difference between marketing coaching and consulting?


Marketing coaching is the process of coaching you through your own marketing so you are learning the skills, and gaining confidence in the process. Consulting is where you would be asked questions about your market and product and offer you recommendations without necessarily taking you on the journey of why that would be a good strategy or technique.  


Coaching Packages

Kick-start / Re-activate package (6 months)

  • 12 x coaching sessions over 6 months

  • 1 x ‘need it now’ 30-minute phone strategy session per month, for 6 months

  • 1 x marketing activity review (e.g. flyer, ad, Facebook description, homepage) per month for 6 months

  • Email support as needed


Contact for price

Small businesses may be eligible for up to 50% of the costs for this coaching package - contact the Regional Business Partners website for eligibility.


The Authentic Marketing Strategy Online Course add-on package (3 months)

  • 1 x 2hr practical marketing tactics session (one-off)

  • 1 x 1.5hr (or 2 x 45 min) coaching sessions per month

  • 1 x ‘need it now’ 30-minute phone strategy session per month, on an as-needed basis

  • 2 x free marketing activity reviews (e.g. flyer, ad, Facebook description, homepage) per month

  • Free Email support as needed

  • Prerequisite: You must be participating in or have had completed The Authentic Marketing Strategy Online Course 


Contact for price - over 3 months 

Small businesses may be eligible for up to 50% of the costs for this coaching package - contact the Regional Business Partners website for eligibility


Thrive package (12 months)

  • 2 1/2 x full-day in-person strategy intensives (or 5 x half-day)*

  • 1 x 45 min coaching sessions per month

  • 4 x ‘need it now’ 30-minute phone strategy sessions, on an as-needed basis

  • Unlimited marketing activity reviews

  • Email support as needed


Contact for price (small businesses may be eligible for up to 50% of the costs for this coaching package - contact the Regional Business Partners website for eligibility)

Casual Coaching

$180 p/hr

NZ small businesses may qualify for vouchers towards coaching.


Thrive Marketing offers coaching packages that are registered with the Management Capability Development Voucher Fund.


Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners and key managers.


If you are a business seeking advice and support to help you grow, you may be eligible for up to 50% of the costs for training and coaching, whether it is off-site, in-house, group or one-on-one, up to a maximum of $5,000 per year.

To qualify for vouchers a business must meet the following eligibility criteria. Find out more by visiting the Regional Business Partners website


What previous clients say...
digital marketing nz testimonial

Thomas, Chef-Owner, Lupé Canggu, Bali

“Before I really didn’t know where to start and it seemed all a bit too hard. I had done some marketing courses before and loved what I learnt but I didn’t know how to bring the ideas into my business.


Once I opened my restaurant I was even busier doing everything to stay afloat. But I needed customers, and I need them every day. Libby helped me through the tough times, she clearly knows her stuff, and I could trust her.


Telling our story and designing a business that was unique in a market already saturated by restaurants was something we did earlier on, and it continues to pay dividends. We’re lucky we started engaging with Libby and thinking about these things right at the start, I wouldn’t have this competitive edge if it wasn’t for Libby and her coaching.


Now I have more confidence knowing how to promote our business. And I know that marketing is not something you set up once, although your foundations are so much more important than the day to day marketing, marketing is something that needs to be made a priority on a daily basis - if you give it your attention and priority then you’ll be rewarded.”

digital marketing nz testimonial

Anna Kingi, Co-owner, Level Movement, Mangawhai

"Before I met Libby I had no idea how to do marketing, I thought marketing was always inauthentic and I wasn’t really aware that I actually needed much marketing. But I wanted to get that edge. So I signed up for her strategy and coaching program. And I loved it! I loved every time I knew that I had a session coming up.


All Libby’s stuff was backed up. It was really research-based so I was convinced by it and I didn’t find it difficult understanding how it would work.


And it was really applicable, it wasn’t just theoretical. It wasn’t like “if you engage your customers, they will be more likely to buy from you”, it was more like “this is how you engage your customers”… it was the ‘how-to’.


Libby provided a space for my own brain to go for it, but gave me the structure so that my thoughts were logical…it completely made sense to me. There were a lot of light bulb moments. The whole experience built my confidence.


Selling wasn’t natural to me but now I can talk to people on the street and feel confident in that. I would 100% definitely recommend Libby”

digital marketing nz testimonial

Mandy Lacy, Facilitator and Consultant, Mandy Lacy Consulting

“Before I worked with Libby, I totally underrated the importance of marketing. It wasn’t a skillset of mine – I had dabbled in it a wee bit and got people to my classes but I struggled with time and knowing what to do.


Working with Libby pushed me to think deeper, having a real strategic approach to what we did rather than just writing about my courses. Libby encouraged me to think about what people want to know and what would work for them. This also helped crystalise my own thinking.


After determining our strategies (like my point of difference and benefits), we created a website, tried different mediums and tested Facebook ads. The result was my latest course was full of participants who were primed, engaging and fully aligned with the program. So not only did Libby’s marketing get bums on seats, it got the right bums on seats. 


I was impressed with how Libby takes the time that’s needed to get the basics right first, drawing on her breadth of experience incorporates and small business to tailor strategies to fit. The other thing I was impressed with is her scientific research and how she always shares the latest practices and results. But also the work I had to do myself was significant, and Libby’s coaching helped to think these things through from a marketing (and therefore the client’s) perspective.


Overall I’m most impressed with the quality of the clients who have come through since working with Libby, and would absolutely recommend her to other small businesses (which I have done!).”

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