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One of the Most Powerful & Authentic Marketing Tips...
What position do you hold in the minds of your customers? Think of it like this. No one is the best at what you do. They might claim they ar
How to position your business for the change that is happening...
There is an extraordinary amount of change happening in the way we "do business" and exponentially more about to happen. So how do
The #1 most important thing in your marketing
Your businesses purpose is the backbone of your marketing strategy. Get this right and the rest will become easier. Find out why here.
How to use your story to boost your marketing...
Storytelling has been causing a buzz in marketing in the last few years because it’s a powerful way to build trust. But what works? And what
7 powerful writing tweaks to increase results in your marketing
There are decades of research that successful copywriters and digital marketers have shared on what work’s and what doesn’t. In the last 20
Free Marketing Plan Template and Guide
Creating a great marketing strategy is crucial for new & existing businesses. A good marketer will teach business owners what will reall
Do you make these marketing mistakes in your business?
It’s no longer a matter of taking a product and slamming the market with ads, flyers or a website in the battle for people’s attention.
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Here's why you need to get a response from every single advertisement...
It’s quite likely, that you’ve never heard the difference between direct response and brand advertising. Most marketers would do one or the
Here’s why it's critical you have a strong point of difference (+ 48 examples from New Zealand a
If you don’t have a point of difference you may struggle to survive at all and you’ll always be at risk of being knocked out by new competit
